Which of the following best describes the primary responsibilities of a sports manager?

The primary responsibilities of a sports manager encompass a broad range of functions that are crucial to the overall success of a sports organization. This includes managing operations, marketing, finance, and personnel. By engaging in operations, a sports manager ensures that the day-to-day workings of the organization run smoothly, while addressing marketing helps in promoting the team or event effectively. Finance involves budgeting and financial planning, which are essential for the sustainability of the organization. Personnel management is vital for hiring, training, and retaining the right talent, which is critical for achieving the organization's goals.

This multifaceted role is essential for maintaining the overall health and performance of the organization, making option B the most comprehensive and accurate description of a sports manager’s responsibilities. Other choices, while relevant to specific aspects of sports management, do not encompass the full scope of duties typically managed by a sports manager. For example, overseeing the coaching staff or focusing solely on athlete recruitment neglects other vital areas such as operations and finance, which are equally important to the success of a sports entity. Similarly, designing promotional materials reflects a narrow focus on marketing rather than the comprehensive management role expected in sports management.