Which factor does globalization NOT typically enhance in sports management?

Globalization plays a significant role in sports management, primarily by enhancing market reach, fostering diversity in teams, and increasing international competition. However, when it comes to local fan loyalty, globalization tends to have a nuanced impact that often does not enhance this aspect.

In a globalized sports environment, teams may expand their reach beyond their local markets, attracting a more diverse, international fanbase. While this can lead to increased revenue and visibility, it can also dilute the bond that local fans have with their teams. Fans may start to prioritize global stars or teams over their local franchises, leading to a potential decrease in local fan loyalty.

Moreover, the influx of international talent and the shift in marketing strategies to cater to a global audience can make it more challenging for teams to maintain strong connections with the community that traditionally supported them. As teams focus on harnessing international appeal, they may inadvertently overlook the importance of nurturing local relationships, which can lead to a decrease in loyalty among the local fanbase.

Thus, while globalization introduces numerous benefits to sports management, enhancing local fan loyalty is not typically one of them, making it the correct answer in this context.