What is a primary goal of sports management?

A primary goal of sports management is to ensure the effective functioning and profitability of sports organizations. This involves a comprehensive approach that includes strategic planning, financial management, marketing, human resource management, and event operations. By focusing on profitability, sports managers can maintain the sustainability of organizations, enabling them to invest in programs, facilities, and athlete development, while also enhancing the overall fan experience.

In contrast, simply decreasing the number of events hosted does not align with the overarching goal of enhancing organizational effectiveness or profitability. Focusing solely on athlete performance overlooks the importance of operational and financial stability that supports both athletes and the broader organization. While merchandise production can be a component of a sports organization's revenue, it is not the primary focus of sports management; instead, it is one aspect of a larger strategy aimed at overall organizational success. Thus, the emphasis in sports management is on creating a balance of various functions to achieve comprehensive effectiveness and profitability.