What does crisis management involve in sports?

Crisis management in sports is primarily about preparing for and responding effectively to unexpected events that can disrupt normal operations. This involves identifying potential crises, such as athlete injuries, negative publicity, or security incidents, and developing a comprehensive plan to mitigate their impact. Effective crisis management ensures that an organization can maintain its reputation and operational continuity in challenging situations.

This focus on readiness and responsiveness distinguishes crisis management from other aspects of sports management. For example, increasing athlete salary negotiations, creating a marketing plan for the season, or analyzing past game performances are vital components of sports management but relate to routine operations rather than the urgent and unpredictable nature of crises. The ability to act decisively and strategically during a crisis is crucial for maintaining stakeholder trust and ensuring the sustainability of a sports organization.