In which role does a manager maintain a network of outside contacts?

The role of a liaison is critical in a management context as it involves maintaining a network of outside contacts. This role is focused on building and fostering relationships with individuals and organizations outside the immediate team or organization. A liaison acts as an intermediary, facilitating communication and collaboration among various stakeholders, which may include partners, suppliers, clients, and other entities. By developing a robust network, the manager can gain valuable insights, access resources, and enhance opportunities for the organization.

In contrast, the roles of monitor, disseminator, and spokesperson have different primary functions. The monitor is responsible for gathering information from various sources to stay informed about relevant developments. The disseminator shares that information internally within the organization, ensuring that team members are aware of important updates. The spokesperson represents the organization to the outside world, communicating its messages and handling public relations. While these roles are also essential for effective management, they do not primarily emphasize maintaining an external network in the same way a liaison does.