Define the term "sports marketing."

Sports marketing refers to the strategy and tactics employed to promote sports teams, events, and related products to fans and consumers. This field combines elements of marketing specifically designed to appeal to sports enthusiasts, involving various approaches such as advertising, sponsorship, and public relations.

In sports marketing, organizations aim to create a strong brand identity, engage audiences, and enhance their overall experience with a team or event. This involves understanding the target market, utilizing social media, managing partnerships, and executing promotional campaigns that resonate with fans.

The other options do not accurately capture the essence of sports marketing. Financial analysis pertains to the economic aspects of sports but does not convey promotional activities. Scheduling relates to organizing events but lacks any marketing context. Coaching focuses on training and guiding athletes, which again fails to relate to marketing practices. Thus, option B distinctly encapsulates the comprehensive nature of sports marketing as a discipline.